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Tarte Cosmetics: A Review of the Eco-Chic Beauty Brand

If you are looking for makeup and skincare products that are vegan, cruelty-free, and eco-friendly, you might want to check out Tarte Cosmetics. Tarte is a smart, colorful brand that offers high-performance naturals that deliver real results for real women. In this blog post, I will give you an overview of the brand, its best-selling products, reviews, dupes, coupon codes, loyalty programs, FAQs, and my final verdict. Let’s get started!

Background of the Brand

Tarte Cosmetics was founded in 2000 by Maureen Kelly, a self-confessed beauty addict who wanted to create products that were good for her skin and the environment. She started the brand in her one-bedroom apartment in New York, using a blender and a spatula to mix ingredients. Her first product was a cheek stain that she sold at Henri Bendel. Since then, the brand has grown to become one of the leading names in the beauty industry, with a loyal fan base and a global presence.

Tarte’s philosophy is to create products that are infused with natural ingredients like superfruit and plant extracts, vitamins, minerals, and essential oils. The brand is also committed to being eco-conscious, using recyclable and biodegradable packaging, supporting environmental and social causes, and avoiding harmful chemicals like parabens, sulfates, phthalates, and mineral oil. Tarte is also certified by PETA as a cruelty-free brand, and most of its products are vegan-friendly.

Best-Selling Products

Tarte has a wide range of makeup and skincare products that cater to different skin types, tones, and preferences. Some of its best-selling products are:

  • Shape Tape™ Concealer: This is Tarte’s most popular product, and for a good reason. It is a full-coverage, creamy concealer that covers blemishes, dark circles, and imperfections, while also hydrating and brightening the skin. It comes in 35 shades and has a wand applicator that makes it easy to apply. It is also vegan, hypoallergenic, and long-lasting.
  • Amazonian Clay 12-Hour Blush: This is a cult-favorite blush that gives a natural-looking flush to the cheeks. It is made with Amazonian clay, which helps to balance the skin’s oil production, reduce redness, and improve texture. It also has mineral pigments that deliver vibrant and long-lasting color. It comes in 12 shades and has a soft, silky texture.
  • Lights, Camera, Lashes™ 4-in-1 Mascara: This is a mascara that does it all: it lengthens, curls, volumizes, and conditions the lashes. It is formulated with rice bran, carnauba wax, and olive esters, which nourish and protect the lashes. It also has a 360-degree magniLASH wand that coats every lash with a jet-black pigment. It is vegan, ophthalmologist-tested, and safe for contact lens wearers.
  • Maracuja Oil: This is a skincare product that hydrates, soothes, and brightens the skin. It is made with maracuja oil, which is rich in essential fatty acids and vitamin C. It also has a light, non-greasy texture that absorbs quickly into the skin. It can be used on the face, neck, hair, nails, and body. It is vegan, hypoallergenic, and dermatologist-tested.


Tarte has received many positive reviews from customers, bloggers, and influencers, who praise the brand for its quality, performance, and ethics. Here are some examples of what people have said about Tarte’s products:

  • “I love this concealer! It covers everything and doesn’t crease or cake. It also lasts all day and doesn’t oxidize. It is definitely worth the hype!”
  • “This blush is amazing! It is so pigmented and blends beautifully. It also stays on for hours and doesn’t fade. It is my go-to blush for any occasion.”
  • “This mascara is the best I’ve ever tried! It makes my lashes look so long, thick, and curled. It also doesn’t smudge, flake, or clump. It is a must-have for me!”
  • “This oil is a miracle worker! It moisturizes, heals, and brightens my skin. It also smells amazing and feels so luxurious. It is a staple in my skincare routine.”


If you are looking for cheaper alternatives to Tarte’s products, you might want to try some of these dupes that have similar formulas, shades, and effects:

  • Shape Tape™ Concealer Dupe: Maybelline Fit Me Concealer. This is a drugstore concealer that has a similar creamy, full-coverage, and long-lasting formula as Tarte’s Shape Tape™. It also has a wand applicator and comes in 18 shades.
  • Amazonian Clay 12-Hour Blush Dupe: Milani Baked Blush. This is a budget-friendly blush that has a similar silky, pigmented, and long-wearing formula as Tarte’s Amazonian Clay. It also has a baked texture and comes in 12 shades.
  • Lights, Camera, Lashes™ 4-in-1 Mascara Dupe: L’Oreal Voluminous Lash Paradise Mascara. This is a drugstore mascara that has a similar 4-in-1 effect as Tarte’s Lights, Camera, Lashes™. It also has a similar wand and a jet-black pigment.
  • Maracuja Oil Dupe: The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil. This is a skincare oil that has a similar hydrating, soothing, and brightening effect as Tarte’s Maracuja Oil. It also has a similar light, non-greasy texture and is rich in essential fatty acids and vitamin C.

Coupon Codes and Loyalty Programs

If you want to save some money on Tarte’s products, you might want to take advantage of some of these coupon codes and loyalty programs that the brand offers:

  • Tarte Rewards: This is a loyalty program that allows you to earn points for every purchase, review, referral, and birthday. You can redeem your points for discounts, free shipping, and exclusive products. You can also get access to special offers, events, and surprises.
  • Tartelettes Unite: This is a Facebook group that connects you with other Tarte fans, where you can share tips, tricks, and looks. You can also get sneak peeks, giveaways, and feedback opportunities.
  • Tarte Texts: This is a text message service that sends you alerts on new arrivals, sales, and promotions. You can also get personalized recommendations and tips from Tarte experts.
  • Tarte Coupons: This is a website that lists the latest coupon codes and deals for Tarte. You can find codes for discounts, free gifts, free samples, and free shipping.


Here are some of the frequently asked questions about Tarte and its products:

  • Is Tarte vegan? Most of Tarte’s products are vegan, which means they do not contain any animal-derived ingredients or by-products. However, some products may contain beeswax, honey, or carmine, which are not vegan. You can check the ingredient list of each product on Tarte’s website or look for the vegan logo on the packaging.
  • Is Tarte cruelty-free? Yes, Tarte is certified by PETA as a cruelty-free brand, which means it does not test on animals or sell in countries that require animal testing. Tarte also supports animal welfare organizations and initiatives, such as Sea Turtle Conservancy, Rainforest of the Sea, and Koala Hospital.
  • Where is Tarte made? Tarte’s products are made in various countries, such as the USA, Canada, Italy, Korea, China, and Taiwan. You can check the country of origin of each product on Tarte’s website or on the packaging.
  • How long does Tarte last? Tarte’s products have different shelf lives, depending on the type, formula, and packaging. You can check the expiration date of each product on Tarte’s website or look for the PAO (period after opening) symbol on the packaging, which indicates how many months the product is good for after opening.
  • How can I contact Tarte? You can contact Tarte’s customer service team by phone, email, chat, or social media. You can find the contact details on Tarte’s website or on the packaging.


Tarte Cosmetics is a brand that offers makeup and skincare products that are vegan, cruelty-free, and eco-friendly. The brand has a wide range of products that are infused with natural ingredients and deliver high-performance results. The brand also has a loyal fan base and a global presence. Tarte’s products are suitable for different skin types, tones, and preferences, and have received many positive reviews. Tarte also offers coupon codes and loyalty programs that help you save money and get rewards. Tarte is a brand that I would recommend to anyone who is looking for quality, ethical, and fun beauty products. I hope you enjoyed this blog post and learned something new about Tarte Cosmetics. Thank you for reading!

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